Corporate headshots don’t have to be a drag.

Nov 14

When your company needs new headshots and branding images, it can feel like an overwhelming task. The thought of finding a photographer, planning the shoot, scheduling all the employees, and STYLING them in a cohesive way is a lot to manage. I’m here to help!

GCX is a Los Angeles-based general contractor with a relationship-first approach to business who needed to update their website with cohesive images of their team. With a degree in finance, 10 years of experience in consulting and HR, and 8 years as a professional photographer, I was uniquely positioned to help with their project.

I’ve worked with private capital firms, realtors, attorneys and medical professionals to create headshots that communicate their brand and build trust. With GCX, our project started with pre-session consultations to ensure alignment on their branding goals. We even scheduled a test shoot to choose a location in their office and a lighting setup that produced the images we had agreed on. The next step was to iterate on editing style to ensure consistent and coordinated images. I helped them develop a styling guide to ensure clear communication with their staff about how to prepare for their photos and what to wear.

GO TIME. I spent two days on site photographing the team - capturing professional headshots for the staff and creating environmental portraits of their teams and principals. It was important to photograph each person authentically and provide them with a selection of proofs featuring different poses, angles, and expressions so they could choose the image that best represented them. The result will be a website filled with dynamic, genuine images that reflect the personality of their team and help the company express its brand through its online presence.